The book chronicles his passage from childhood to adulthood, more specifically his experiences in different levels of schooling. Here’s the rub: string the three words together and what have you got? Bobongpinoy, which translates to The Dumb Pinoy. His defunct official website was named Bob Ong Pinoy, which marked him as a staunch lover of everything Pinoy. He is Bob Ong-not his real name-the most unusual best-selling Filipino author you’ve never met.īob Ong writes in Filipino. The Sunday Inquirer Magazine has this to say of him:ĬONSIDER him the mass-market mystery man, a publishing phenomenon whose blockbuster book sales are equaled only by the anonymity he maintains. His five books combined have sold almost a quarter of a million copies. Hiding under the pseudonym, he has amassed an avid and fiercely loyal fan base in the literary world of Manila. Nobody, except for his agent, knows who he is. How about if you throw in a cloak of mystery, not of the book now but of the author? Bob Ong is one such marketing marvel. What makes a bestseller? Of course, it helps if the author has built a name for himself, has a good-sized faithful following, a good story (but of course), excellent marketing, good reviews, and so on.
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